Sales and marketing of transportation service is enabled by extensive use of the IT support capabilities. Communication and dialogue via the use of IT have helped create entirely different types of relationships with customers and users. One major challenge to sales in transportation is the matching of availablity, needs and demand. IT is part of the solution.
Also knowledge exchange among customers and users, and internally between Sales and Marketing, has attained new levels with new technological capabilities. The integration of business systems also means, for example, that knowledge about market demand from the farthest parts of the sales channel can be quickly consolidated and communicated to production and management.
NNIT offers a number of services relevant to Sales and Marketing: